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Opticks Wants to Bring an End to Ad Fraud Online

Opticks provides fraud detection, prevention, and monitoring solutions for leading brands, such as Chinese telecom giant Huawei, as well as agencies. Founded in 2018 in Barcelona, Spain, it’s Opticks’ mission to beat ad fraud in all its forms and contribute to an economy where ad fraud ceases to exist. 

What problem are you trying to solve? 

By 2023, it’s estimated that advertisers will have lost $100 billion to fraudsters. Despite the ubiquity of ad fraud, few organizations are aware of the threat it poses to them. 

Draining ad budgets is just one problem. Ad fraud contributes to skewed analytics, meaning organizations cannot accurately pinpoint their ad campaigns’ successes and failures, nor can they make informed future decisions on any further campaigns. All of this leads to organizations failing to achieve their goals or targets. 

How are you solving that problem?

Our market-leading anti-fraud SaaS solution allows organizations to identify and prevent ad fraud in real-time. From invalid clicks, click injections and click farms to pixel stuffing, bot fraud, and click spamming, Opticks’ proprietary technology detects the most advanced fraud techniques, while our ever-evolving machine learning algorithms enable us to stay one step ahead of fraudsters’ techniques. 

Our solution enables organizations to not only protect their ad budgets, but shield their campaign data from ad fraud and access clear acquisition analytics. All of this leads to an uplift in overall ROAS. 

How has the pandemic impacted your company?

Our operations have not faltered during the COVID-19 pandemic. However, of course, 2020 in particular presented certain challenges. 

First of all, as a company, we transitioned to a remote work setup. This also led us to rethink our approach to client acquisitions, as well as the hiring and onboarding of new employees. 

Our 2020 Annual Ad Fraud Report demonstrated that ad fraud in Q2 2020 increased by approximately 15% compared with the same period in the previous year. Realizing that organizations needed preventive ad fraud solutions more than ever, this gave us the motivation to continue to improve our broad spectrum offering. 

Last but not least, despite the lack of an office environment, our team was still able to create imaginative solutions that led not only to our expansion but to the strengthening of our existing partnerships and the forging of new ones. 

Where do you see your company going in 5 years?

We currently work with clients with operations in 190 countries, typically in MENA, APAC, and Europe, though one of our main ambitions is to increase our market share throughout other regions. 

Our number one priority, however, is constant product development that will allow us to maintain a competitive advantage over fraudsters. This means scaling up our internal teams and expanding into new territories to be able to meet our objective of a world without ad fraud. 

What is the next big challenge in information security?

In our particular field of expertise, we predict a strong increase in the brokering of leads (contact details, etc) that have been legitimately purchased via the dark web. Businesses need to ensure compliance with best practices, while regulators enforce requirements to ensure that end users are protected.

How do people get involved/buy into your vision?

Ad fraud is a multi-billion dollar threat to everyone in the digital advertising industry, and as experts in the detection and prevention of ad fraud, our solutions block fraud before it can enter your funnels and deplete your budgets. 

Waiting until fraudsters have their way with your campaigns is no longer an option. Being proactive is the only way you can truly protect your organization from the threat of ad fraud. Our expert team is highly skilled in protecting your digital assets, helping you focus on the bigger picture. 

To learn more about how Opticks can prevent ad fraud from destroying your campaigns — allowing you to focus on attaining your business objectives — click here to book a free demo.

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